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Dynamics of brand G-Force in developing market strategy

Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396

Persistent link: https://www.econbiz.de/10008798157

Building shopping arousal through direct marketing in retail environment

Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466

Persistent link: https://www.econbiz.de/10008825723

Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores

Rajagopal - In: Global business & economics review 10 (2008) 1, pp. 68-92

Persistent link: https://www.econbiz.de/10003688424

Impact of radio advertisements on buying behaviour of urban commuters

Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503

Persistent link: https://www.econbiz.de/10009240868

Impact of retailing technology during business shutdown

Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459

Persistent link: https://www.econbiz.de/10013393441

Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment

Rajagopal; Rajagopal, Amritanshu - 2007

Persistent link: https://www.econbiz.de/10003669055

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Point of Sales Promotions and Buying Stimulation in Retail Stores

Rajagopal - Escuela de Graduados en Administración Pública y … - 2008

This paper analyzes drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants of sensitivity towards stimulating shopping arousal and...

Persistent link: https://www.econbiz.de/10005427087