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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions

Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40

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Impulse buying behaviour at the retail checkout : an investigation of select antecedents

Pallikkara, Vinish; Pinto, Prakash; Hawaldar, Iqbal Thonse - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 69-79

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

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The impact of instant reward programs and bonus premiums on consumer purchase behavior

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Evaluating the effectiveness of retailer-themed super saver events

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The influence of key factors of visual merchandising on impulsive buying

Franjković, Jelena; Botkuljak, Marta; Dujak, Davor - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 18 (2022) 3, pp. 297-307

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