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Consumer Ethnocentrism: A Test...
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Shimp, Terence A.
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USB Cologne (EcoSocSci)
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Integrated marketing communications in advertising and promotion
Shimp, Terence A.
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2010
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003817018
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Integrated marketing communications in advertising and promotion
Shimp, Terence A.
-
2007
-
7. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004869108
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3
Integrated marketing communications in advertising and promotion
Shimp, Terence A.
-
2010
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004933363
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