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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Taiwan
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Werbewirkung
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Verkaufsförderung
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Brand strategies
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Construal level theory
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Devaluation
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Electoral campaign
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Hypermarket
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Inaction inertia
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Market orientation
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Mental accounting
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Network externality
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Private-label products
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Prospect Theory
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Prospect theory
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Resistance to persuasion
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Spokesperson expertise
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Technological opportunism
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Technological turbulence
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Technology adoption
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Wahlkampf
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perceived guilt
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Advertising
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Attribute specifications
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Brand image
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Brand management
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Bundle
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Bundling strategy
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Celebrity endorsement
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Celebrity-Werbung
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Comparability
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Decision under uncertainty
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Dienstleistungssektor
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Entscheidung unter Unsicherheit
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Chou, Hsuan-Yi
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Liu, Hsin-Hsien
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Chen, Chien-Wei
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Lien, Nai-Hwa
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The service industries journal
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ECONIS (ZBW)
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Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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2
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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3
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
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