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~subject:"Sales promotion"
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Sales promotion
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33
Marketingmanagement
32
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31
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Gedenk, Karen
13
Ailawadi, Kusum L.
5
Neslin, Scott A.
5
Albers, Sönke
2
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Fischer, Marc
1
Foubert, Bram
1
Keller, Wiebke
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Knaf, Magdalena
1
Langer, Tobias
1
Lutzky, Christian
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Ma, Yu
1
Mahler, Uta Sabine
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1
Rolef, Charlotte
1
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Journal of marketing research : JMR
3
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Journal of retailing
1
Marketing : journal of research and management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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1
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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2
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
3
Erfolgsmessung bei Verkaufsförderungsaktionen
Gedenk, Karen
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1125-1145)
.
2008
Persistent link: https://www.econbiz.de/10003573383
Saved in:
4
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
5
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
6
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
7
Verkaufsförderung
Gedenk, Karen
-
2002
Persistent link: https://www.econbiz.de/10001658224
Saved in:
8
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
9
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
10
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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1
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