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Sales education in Italian universities : state of the art and future directions
Cardinali, Silvio - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014512427
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Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; … - In: Industrial marketing management : the international … 82 (2019), pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
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The changing role of salespeople and the unchanging feeling toward selling : implications for the HEI programs
Ballestra, Luca Vincenzo; Cardinali, Silvio; Palanga, Paola - In: Journal of marketing education : JME 39 (2017) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10011791316
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Has everything changed or has nothing changed? : students' perception on sales professionals after the storm
Cardinali, Silvio; Amadio, Giulia; Brezovec, Aleksandra - In: Human systems management : HSM 42 (2023) 6, pp. 677-689
Persistent link: https://www.econbiz.de/10014446183
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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
Giovannetti, Marta; Sharma, Arun; Cardinali, Silvio; … - In: Industrial marketing management : the international … 107 (2022), pp. 433-449
Persistent link: https://www.econbiz.de/10014230725
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Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
Giovannetti, Marta; Sharma, Arun; Rangarajan, Deva; … - In: The journal of business & industrial marketing 39 (2024) 4, pp. 735-756
Persistent link: https://www.econbiz.de/10015080012
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366