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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine; Rauch, Andreas - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011486149