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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector

Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150

Persistent link: https://www.econbiz.de/10011312536

Insights on integrated marketing communications : implementation and impact in hotel companies

Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979

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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666

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Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657

Persistent link: https://www.econbiz.de/10012120864

The impact of value co-creation in sustainable services : understanding generational differences

Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10013542917

Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?

Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496

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ICT adoption in hotels and electronic word-of-mouth

Velázquez, Beatriz Moliner; Blasco, María Fuentes; … - In: Academia Revista Latinoamericana de Administración 28 (2015) 2, pp. 227-250

Purpose The purpose of this paper is to investigate how information and communication technology (ICT) adoption in hotels contributes to satisfaction and loyalty from the consumer perspective, considering the online dimension of recommendations. Design/methodology/approach A quantitative...

Persistent link: https://www.econbiz.de/10014677235