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of experience on memories, perceived value, satisfaction, loyalty and place attachment among budget hotel travellers …Purpose This study aims to investigate if experiences can create satisfaction, loyalty and place attachment in the … study contributes to this discussion by presenting that multiple dimensions of experience (sensing, feeling, thinking …
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Purpose The purpose of this conceptual paper is to introduce the concept of customer experience management (CEM) as a … supportive construct in customer loyalty building. In support of Smith and Wheeler (2002) stance, Cronin (2003) argued that … organizations should deviate from outdated quality → value → satisfaction → loyalty paradigm to a modern and more flexible paradigm …
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effect of these variables on attitudinal brand loyalty will vary with the level of customer experience with purchasing the …This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the … moderating role of experience, using a sample of business buyers. The central argument of this paper is that the strength of the …
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effect of these variables on attitudinal brand loyalty will vary with the level of customer experience with purchasing the …This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the … moderating of experience, using a sample of business buyers. The central argument of this paper is that the strength of the …
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