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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
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Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
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Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097
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Analysing the fulfilment of service recovery paradox in retailing
Fayos-Gardó, Teresa; Moliner-Velázquez, Beatriz; … - In: The international review of retail, distribution and … 27 (2017) 4, pp. 369-389
Persistent link: https://www.econbiz.de/10011772407