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The effects of detailing on prescribing decisions under quality uncertainty

Ching, Andrew; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 123-165

Persistent link: https://www.econbiz.de/10003977328

The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty

Ching, Andrew T.; Ishihara, Masakazu - 2010

manufacturers and physicians are uncertain about drug qualities. Our model assumes (i) a representative opinion leader is … (ii) manufacturers use detailing as a means to build/maintain the measure of physicians who are informed of the current … detailing to the current information sets and the measures of well-informed physicians. To illustrate the empirical implications …

Persistent link: https://www.econbiz.de/10014048404

Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan

Liu, Ya Ming; Hsieh, Chee-Ruey - In: The B.E. journal of economic analysis & policy 14 (2014) 1, pp. 241-275

Persistent link: https://www.econbiz.de/10010345585

Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung

Praxmarer-Carus, Sandra - 2001

Persistent link: https://www.econbiz.de/10001559481

Unintended Consequences of Products Liability : Evidence from the Pharmaceutical Market

Helland, Eric - 2014

In a complex economy, production is vertical and crosses jurisdictional lines. Goods are often produced by a global or national firm upstream and improved or distributed by local firms downstream. In this context, heightened products liability may have unintended consequences for consumer...

Persistent link: https://www.econbiz.de/10013056589