Conceptual aspects of voluntary sustainability initiatives in the context of proactive sustainability strategies for supply chains -- Theoretical aspects of designing voluntary sustainability initiatives for supply chains -- Initial framework: a resource-based view of institutional...

This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...