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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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Competition between networks : a study of the market for yellow pages
Rysman, Marc - In: The review of economic studies 71 (2004) 2, pp. 483-512
Persistent link: https://www.econbiz.de/10001989073
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Unemployment, advertisement and consumer demand : a theoretical and empirical analysis
Hamada, Fumimasa - In: Economic & financial modelling : a journal of the … 6 (1999) 2, pp. 53-70
Persistent link: https://www.econbiz.de/10001434265
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George - 1997
Persistent link: https://www.econbiz.de/10000964950
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Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver - 1997
Persistent link: https://www.econbiz.de/10000971978