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Marketing innovation : a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10009751825

Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks

Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312

Persistent link: https://www.econbiz.de/10010229999

Tapping into emerging markets : EMNEs' strategies for innovation capability building

Lopez-Vega, Henry; Lakemond, Nicolette - In: Global strategy journal 12 (2022) 2, pp. 394-417

Persistent link: https://www.econbiz.de/10013274009

A triad of Uppsala internationalization of emerging markets firms and challenges : a systematic review

Igwe, Paul Agu; Rugara, David Gamariel; Rahman, Mahfuzur - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-21

The economic advancement of emerging markets such as China, Brazil, and India has been regarded as one of the benefits of a globalized world. This paper revisits and evaluates the Uppsala model to teases out the process, speed, determinants, and challenges of early internationalization...

Persistent link: https://www.econbiz.de/10012816282