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~subject:"Schwellenländer"
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Schwellenländer
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
59
Konsumentenverhalten
59
Kundenwert
46
Marketing management
46
Marketingmanagement
46
Customer value
43
Theorie
31
Theory
31
Firm performance
28
USA
27
United States
27
Unternehmenserfolg
26
Marketing
24
Marktforschung
24
Brand management
22
Indien
22
Markenführung
22
India
21
Einzelhandel
20
Retail trade
20
Market research
18
Lieferantenmanagement
17
Marketingforschung
17
Supplier relationship management
17
B-to-B-Marketing
16
Business-to-business marketing
16
Marketing theory
16
Marketingtheorie
16
Customer integration
15
Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Messung
15
Brand image
14
International marketing
14
Internationales Marketing
14
Kundenmanagement
14
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10
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1
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11
Aufsatz in Zeitschrift
11
Aufsatzsammlung
1
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English
11
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Kumar, V.
11
Sharma, Amalesh
4
Rajan, Bharath
3
Srivastava, Rajendra Krishan
2
Anand, Ankit
1
Cohen, Greg S.
1
Cosguner, Koray
1
Dalla Pozza, Ilaria
1
Dellaert, Benedict G. C.
1
Gupta, Shaphali
1
Krafft, Manfred
1
Nim, Nandini
1
Reinartz, Werner J.
1
Shah, Denish
1
Shah, Riddhi
1
Song, Hyunseok
1
Sunder, Sarang
1
Varadarajan, Rajan
1
Zhao, Yi
1
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Journal of the Academy of Marketing Science
4
Journal of retailing
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
11
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1
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
2
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
6
New perspectives on business model innovations in emerging markets
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
Saved in:
7
Special issue: managing business and innovation in emerging markets
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012301354
Saved in:
8
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
9
Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
Saved in:
10
Future of retailer profitability : an organizing framework
Kumar, V.
;
Anand, Ankit
;
Song, Hyunseok
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011704704
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