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~subject:"Schwellenländer"
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Schwellenländer
Denmark
16
Dänemark
12
B-to-B-Marketing
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Business-to-business marketing
9
Innovation
8
Lieferantenmanagement
8
Supplier relationship management
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Bibliometrics
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Bibliometrie
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Forschungskooperation
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Relationship marketing
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Research collaboration
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Beziehungsmarketing
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Market segmentation
5
Organizational change
5
Business network
4
Collaboration
4
Consumer behaviour
4
Konsumentenverhalten
4
Marktsegmentierung
4
Organisatorischer Wandel
4
Unternehmensnetzwerk
4
B2B marketing
3
Benchmarking
3
Beschaffung
3
Emerging economies
3
Innovation management
3
Innovationsmanagement
3
KMU
3
Knowledge management
3
Lean Management
3
Lean management
3
Lean production
3
Procurement
3
Research
3
SME
3
USA
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United States
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Wissensmanagement
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English
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Mora Cortez, Roberto
3
Freytag, Per V.
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Hidalgo, Pedro
1
Ingstrup, Mads Bruun
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Johnston, Wesley J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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2
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
3
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
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