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Models, theory, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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Methods and measures: selected papers
Jacoby, Jacob
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Mazursky, David
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Silberer, Günter
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Roth …
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2015
Persistent link: https://www.econbiz.de/10011444753
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Research methodology : research design and data analysis
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299963
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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