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Selling
Marketing
97
Marketing management
59
Marketingmanagement
59
Marktforschung
51
Marketingtheorie
42
Marketing theory
38
Consumer behaviour
34
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32
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31
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29
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25
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25
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23
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21
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16
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14
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13
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12
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11
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11
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10
International marketing
10
Relationship marketing
10
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9
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9
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9
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8
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8
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7
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7
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Lisjak, Monika
3
Umashankar, Nita
3
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Arnold, Todd J.
1
Balazs, Anne L.
1
Bauer, Gerald J.
1
Cutright, Keisha
1
Ferrell, Odies C.
1
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1
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1
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1
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American Marketing Association
13
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3
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3
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1
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1
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Proceedings series / American Marketing Association
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ECONIS (ZBW)
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Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
3
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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6
Strategic sales leadership : breakthrough thinking for breakthrough results
Bauer, Gerald J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002995272
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
10
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
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