Similar Search Results

Narrow search

Organizing and implementing the marketing effort : text and cases

Cespedes, Frank V. - 1991

Persistent link: https://www.econbiz.de/10000824034

Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Cespedes, Frank V. - 2014

Persistent link: https://www.econbiz.de/10010411337

Selling after the crisis : senior executives must understand how dramatically the process needs to change

Cespedes, Frank V. - In: Harvard business review : HBR 99 (2021) 2, pp. 52-57

Persistent link: https://www.econbiz.de/10012548834

Putting sales at the center of strategy

Cespedes, Frank V. - In: Harvard business review : HBR 92 (2014) 10, pp. 23-25

Persistent link: https://www.econbiz.de/10010417547

Strategisch verkaufen

Cespedes, Frank V. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10010460763

Sales management that works : how to sell in a world that never stops changing

Cespedes, Frank V. - 2021

"In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that...

Persistent link: https://www.econbiz.de/10012312001