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~subject:"Selling"
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Selling
B2B relationships
35
Lieferantenmanagement
30
Supplier relationship management
30
B-to-B-Marketing
28
Business-to-business marketing
28
Beziehungsmarketing
22
Relationship marketing
22
Consumer behaviour
18
Konsumentenverhalten
18
Customer-perceived value
17
customer-perceived value
12
Dienstleistungsqualität
10
Service quality
10
Betriebliche Wertschöpfung
9
Value creation
9
Adaptive conjoint analysis
7
Conjoint analysis
7
Conjoint-Analyse
7
Customer integration
7
Customer value
7
Kundenintegration
7
Kundenwert
7
Customer satisfaction
5
Kundenzufriedenheit
5
Confidence
4
Firm performance
4
Unternehmenserfolg
4
Vertrauen
4
adaptive conjoint analysis
4
Audit quality
3
Audit-firm attributes
3
Audit-team attributes
3
Change
3
China
3
Corporate reputation
3
Customer engagement
3
Customer participation
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Emerging economies
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Firmenimage
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Inter-firm cooperation
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Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Corsaro, Daniela
1
Ferro-Soto, Carlos
1
Høgevold, Nils
1
Maggioni, Isabella
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Olivieri, Mirko
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Padin, Carmen
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Pitt, Leyland F.
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European journal of marketing
1
Italian journal of marketing : ITJM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
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2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
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