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~subject:"Service quality"
~subject:"Theorie"
~subject:"Werbung"
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Service quality
Theorie
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
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8,935
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8,929
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Retail trade
4,266
Werbewirkung
3,749
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3,699
Verbraucherverhalten
3,569
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3,563
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3,511
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3,450
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3,189
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3,108
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2,953
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Han, Heesup
33
Gierl, Heribert
30
Anderson, Simon P.
29
Huber, Frank
29
Mattila, Anna S.
28
Hruschka, Harald
27
Usman, Osly
26
Mullainathan, Sendhil
25
Bauer, Hans H.
24
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
21
Fishman, Arthur
20
Sutter, Matthias
20
Postlewaite, Andrew
19
Septianto, Felix
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Prentice, Catherine
18
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herrmann, Andreas
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Quach, Sara
17
Vermeulen, Frederic
17
Chen, Yongmin
16
Dellaert, Benedict G. C.
16
Greenwood, Jeremy
16
Pelsmacker, Patrick de
16
Armstrong, Mark
15
Belk, Russell W.
15
Grewal, Dhruv
15
Gröppel-Klein, Andrea
15
Jang, Soocheong
15
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National Bureau of Economic Research
114
Springer Fachmedien Wiesbaden
18
American Marketing Association
10
INSEAD
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erasmus Research Institute of Management
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
3
Christian-Albrechts-Universität zu Kiel
3
Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
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University of Waterloo / Department of Economics
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Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Edward Elgar Publishing
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European Marketing Academy
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Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Umeå Universitet / Institutionen för Nationalekonomi
2
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Journal of retailing and consumer services
321
Journal of business research : JBR
281
International journal of hospitality management
211
International journal of advertising : the review of marketing communications
122
NBER working paper series
113
Working paper / National Bureau of Economic Research, Inc.
111
The journal of services marketing
110
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of marketing communications
101
NBER Working Paper
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
99
Discussion paper / Centre for Economic Policy Research
83
Journal of hospitality marketing & management
83
International journal of contemporary hospitality management
81
Psychology & marketing
77
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
Journal of travel and tourism marketing
72
Services marketing quarterly
72
SpringerLink / Bücher
70
Europäische Hochschulschriften / 5
69
International journal of industrial organization
69
European journal of operational research : EJOR
64
The service industries journal
63
Economics letters
61
Gabler Edition Wissenschaft
61
Journal of economic psychology : research in economic psychology and behavioral economics
61
European journal of marketing : EJM
59
Cogent business & management
58
Journal of economic behavior & organization : JEBO
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
CESifo working papers
53
Asia Pacific journal of marketing and logistics
52
Journal of advertising
52
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing research : JMR
49
Journal of promotion management : JPM
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of service research : JSR
48
Marketing letters : a journal of research in marketing
48
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Source
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ECONIS (ZBW)
16,791
EconStor
167
USB Cologne (EcoSocSci)
96
BASE
1
OLC EcoSci
1
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date (oldest first)
1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
8
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Examining the service value chain of
hypermarket
retail
brand
value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
10
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
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