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Long-term oriented marketing relationships and ethical conduct in outsourcing sector

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388

Persistent link: https://www.econbiz.de/10011485883

A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40

Persistent link: https://www.econbiz.de/10008657429

A two-dimensional model of trust-value-loyalty in service relationships

Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank - In: Journal of retailing and consumer services 26 (2015), pp. 23-31

Persistent link: https://www.econbiz.de/10011347848

Contrasting the drivers of switching intent and switching bhavior in contractual service settings

Wirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, … - In: Journal of retailing 90 (2014) 4, pp. 463-480

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Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Ulas, Dilber; … - In: Journal of international consumer marketing 24 (2012) 5, pp. 320-337

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International Services Marketing

Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International Marketing Review 11 (1994) 2, pp. 5-15

Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors...

Persistent link: https://www.econbiz.de/10014827669