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Cause and effect among expected, predicted and perceived relationship quality : the case of Taiwanese life insurance companies
Chen, Tser-yieth; Chou, Yu-Ting - In: International journal of electronic customer … 1 (2007/08) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10003754259
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Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Chen, Tser-yieth; Sung, Wei-Nown; Chen, Kuang-Cheng; … - In: International journal of electronic customer … 1 (2007/08) 4, pp. 402-420
Persistent link: https://www.econbiz.de/10003754392
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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth; Yeh, Tsai-lien; Wu, Hsueh Ling; Deng, Ssu - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 149-173
Persistent link: https://www.econbiz.de/10013553040