Wernz, Christian; Thakur Wernz, Pooja; Phusavat, Kongkiti - In: Industrial Management & Data Systems 114 (2014) 7, pp. 1094-1106
Purpose – The purpose of this paper is to introduce and discuss the concepts of service convergence and service integration, illustrate them in the context of the medical tourism industry, and link them to factors that contributed to the success of a medical tourism firm....