Ooi, Keng‐Boon; Lin, Binshan; Tan, Boon‐In; … - In: Journal of Services Marketing 25 (2011) 6, pp. 410-419
Purpose – The purpose of this paper is to examine the relationship between total quality management (TQM) practices and customer satisfaction and also to investigate the association between TQM practices and service quality within the context of Malaysia's small service organizations....