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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
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Customer service-orientation of small retail business owners in Austria, the Czech Republic, Hungary, Latvia, Slovakia, and Slovenia
Carraher, Shawn; Parnell, John A.; Spillan, John E. - In: Baltic journal of management 4 (2009) 3, pp. 251-268
Persistent link: https://www.econbiz.de/10003893969
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Does "true" personal or service loyalty last? : a longitudinal study
Bove, Liliana L.; Johnson, Lester W. - In: The journal of services marketing 23 (2009) 3, pp. 187-194
Persistent link: https://www.econbiz.de/10009525754
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Client identification and client commitment in a privately held client setting : unique constructs with opposite effects on auditor objectivity
Herda, David N.; Lavelle, James J. - In: Accounting horizons : a quarterly publication of the … 29 (2015) 3, pp. 577-601
Persistent link: https://www.econbiz.de/10011374533
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How the personality of retail bank customers interferes with the relationship between service quality and loyalty
Al-Hawari, Mohd Ahmad - In: The international journal of bank marketing : IJBM 33 (2015) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10010530075
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How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwon, Kwiseok; Kim, Cookhwan - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 101-116
Persistent link: https://www.econbiz.de/10009730271
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Creating loyalty in collective hedonic services : the role of satisfaction and psychological sense of community
Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Schmalenbach business review : sbr 64 (2012) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10009419590
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Rude customers and service performance : roles of motivation and personality
Yoon, David J. - In: The service industries journal 42 (2022) 1/2, pp. 81-106
Persistent link: https://www.econbiz.de/10013167406