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~subject:"Service quality"
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Service quality
Service-dominant logic
8
Relationship marketing
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Service-Dominant Logic
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Consumer behaviour
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Customer integration
6
Kundenintegration
6
Neuseeland
6
Betriebliche Wertschöpfung
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Marketing theory
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Westminster Business School
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Lieferantenmanagement
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Marketing
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Strategic management
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Supplier relationship management
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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United Kingdom
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Business-to-business marketing
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Customer value
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Dienstleistungsqualität
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Großbritannien
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Internet banking
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Kundenwert
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Lebensqualität
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New Zealand
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Resource-based view
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Ressourcenorientierter Ansatz
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Hilton, Toni
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The journal of services marketing
1
The marketing review
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Adopting self-service technology to do more with less
Hilton, Toni
;
Hughes, Tim
;
Little, Ed
;
Marandi, Ebi
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009723111
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2
Leveraging operant resources of consumers : improving consumer experiences or productivity?
Hilton, Toni
- In:
The marketing review
8
(
2008
)
4
,
pp. 359-366
Persistent link: https://www.econbiz.de/10003781191
Saved in:
3
Services marketing : text and cases
Baron, Steve
;
Harris, Kim
;
Hilton, Toni
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003754631
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