Services marketing : text and cases
Steve Baron; Kim Harris; Toni Hilton
| Year of publication: |
2009 ; 3. ed.
|
|---|---|
| Authors: | Baron, Steve ; Harris, Kim ; Hilton, Toni |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marketing | Dienstleistung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 358 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: published as by Steve Baron and Kim Harris. Basingstoke: Palgrave, 2003 |
| ISBN: | 0-230-52093-6 ; 978-0-230-52093-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754631