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The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen - In: Acta oeconomica : periodical of the Hungarian Academy … 64 (2014), pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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A study of sales promotion mix on customer satisfaction with reference to shopping malls in Gwalior city
Ubeja, Satnam Kour - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011287771
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Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.; Banahan, Benjamin F., III; Bentley, … - In: International journal of pharmaceutical and healthcare … 9 (2015) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011302267
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Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores
Huang, Hui-chun; Chang, Ya-ting; Yeh, Che-yi; Liao, … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1065-1082
Persistent link: https://www.econbiz.de/10010426077
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An Investigation of the Effect of Sales Promotion of the Duty-Free Shop at Incheon International Airport on the Behavioural Intentions of Customers
Park, Jin-Woo - 2012
Currently, airports worldwide are making efforts to generate profits in the aspect of commercial viability. They make profit through non-aeronautical revenue, rather than aeronautical revenue. Therefore, the importance of airport duty-free shops is growing. This implies that the importance of...
Persistent link: https://www.econbiz.de/10013097953
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Who matters most in services : detractors, passively satisfied or promoters?
Pandey, Shivendra Kumar - In: International journal of Indian culture and business … 13 (2016) 2, pp. 170-181
Persistent link: https://www.econbiz.de/10011665025