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How service quality influences brand equity : the dual mediating role of perceived value and corporate credibility

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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

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Antecedents of consumer-based electronic retail brand equity : an integrated model

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Antecedents and consequences of students' attitudes towards internationally accredited business schools : a signalling theory perspective

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How service quality influences brand equity

Jahanzeb, Sadia; Fatima, Tasneem; Mohsin Butt, Muhammad - In: International Journal of Bank Marketing 31 (2013) 2, pp. 126-141

Purpose – The aim of this study is to test a holistic model that investigates the direct influence of service quality on building consumer based brand equity, along with the mediating role of corporate credibility and perceived value. Design/methodology/approach – A self‐administrated...

Persistent link: https://www.econbiz.de/10014760067