-PWOM. Practical implications The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah … satisfy the need of visitors. Originality/value The results contribute to the literature of event segmentation by identifying …

theoretically and empirically. A theoretical model is built, where a media firm offers newspapers in a primary market and … advertising space in the secondary market. Furthermore, the media firm is assumed to choose a continuous quality level for … advertisements. To test the hypotheses from the theoretical model empirically, we use data on German regional newspapers. The …