Zameer, Hashim; Tara, Anam; Kausar, Uzma; Mohsin, Aisha - In: International Journal of Bank Marketing 33 (2015) 4, pp. 442-456
Purpose – The purpose of this paper is to explore the impact of services quality, customer satisfaction and corporate image on customer perceived value in the banking sector of Pakistan. Design/methodology/approach – A model is developed to show the relationship between dependent and...