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The effect of brand awareness and quality perception of customer satisfaction through purchasing decisions Honda and Yamaha Motors : case study of Maros Muslim University students
Hanafi, Muh. Alam Nasyrah; Kamase, Jeni; Djamereng, Asdar; … - In: Business and Economic Research : BER 9 (2019) 4, pp. 210-230
Persistent link: https://www.econbiz.de/10012221148
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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The Influence of Price, Brand Trust, and Quality of Service on Product Purchase Decisions on E-Commerce JD.ID
Ismi Nabila, Amira; Usman, Osly - 2021
This study aims to determine how the effect of price, brand trust, and service quality on product purchasing decisions … positive and significant effect. And the coefficient of determination (R2) is 0.649 which means that the variable price, brand …, Brand Trust and Service Quality affect the Purchasing Decision …
Persistent link: https://www.econbiz.de/10013241851
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Effect of Ease of Use, Service Quality, Price and Brand Image on Purchase Decision in Tokopedia
Yusran, Ilyas Pratama - 2020
, price, brand image to the purchasing decision on the application Tokopedia. The research was carried out for two months … decisions made by consumers on applications Tokopedia influenced and based on ease of use, quality of service, and brand image …
Persistent link: https://www.econbiz.de/10012845148
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I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti; Parayitam, Satyanarayana - In: International journal of markets and business systems 4 (2020) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
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The roles of health consciousness and service quality toward customer purchase decision
Tung Tran Anh; Pham Ngan Thi; Kien, Pham Van; Linh … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 345-351
Persistent link: https://www.econbiz.de/10012670689
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Customer satisfaction, loyalty and switching intent in retail service settings
Kamble, Aakash; Walvekar, Shubhangi - In: International journal of electronic marketing and … 10 (2019) 4, pp. 389-405
Persistent link: https://www.econbiz.de/10012168816
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The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - In: Expert journal of marketing 7 (2019) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012217291
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The impact of Click and Collect’s service quality on customer emotion and purchase decision : a case study of mobile world in Vietnam
Quang Hung Le; Luu Thanh Tan Nguyen; Pham Ngoc Tram Anh - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 195-203
Persistent link: https://www.econbiz.de/10012035617