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Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242

Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering

Teck Ming Tan; Balaji, M. S.; Oikarinen, Eeva-Liisa; … - In: Journal of business research : JBR 123 (2021), pp. 126-139

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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis

Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327

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Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to …

Persistent link: https://www.econbiz.de/10011823495

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

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Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

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Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

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Factors affecting smartphone brand switching behavior in Kathmandu valley

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