Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to …