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Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Type
Verhoef, Peter C.; Donkers, Bas; Langerak, Fred - 2012
Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...
Persistent link: https://www.econbiz.de/10014028882
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup; Wan, Yim King Penny; Jeong, Miyoung - In: The journal of gambling business and economics 13 (2020) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
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Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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Why customers intend to use express delivery services
Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
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Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
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Understanding passengers' satisfaction and loyalty towards ridesharing services
M. F. Shamsudin; Abu Bakar, Abdul Rahim; Hashim, Fariza - In: Global business and organizational excellence : GBOE 42 (2023) 2, pp. 29-44
Persistent link: https://www.econbiz.de/10013472463
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The impact of innovation on customer satisfaction : a study of the cosmetic product
Sah, Raman - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 107-115
Persistent link: https://www.econbiz.de/10014493952