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~subject:"Service-dominant logic"
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Service-dominant logic
Beziehungsmarketing
26
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26
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24
Services marketing
24
Marketing
19
Marketing theory
19
Marketingtheorie
19
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Value creation
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17
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
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Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Services
11
Dienstleistungssektor
10
Customer integration
8
Kundenintegration
8
Service-Dominant Logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
Service logic
5
Service management
5
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4
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Grönroos, Christian
8
Anker, Thomas Boysen
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Gummerus, Johanna
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Helle, Pekka
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Leroi-Werelds, Sara
1
Moutinho, Luiz
1
Sheth, Jagdish N.
1
Sparks, Leigh
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Strandvik, Tore
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Streukens, Sandra
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European journal of marketing : EJM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Managing service quality : MSQ ; an international journal
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Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
5
Service logic
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235083
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6
Return on relationships : conceptual understanding and measurement of mutal gains from relational business engagements
Grönroos, Christian
;
Helle, Pekka
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 344-359
Persistent link: https://www.econbiz.de/10009665577
Saved in:
7
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
8
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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