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Services
Service-dominant logic
64
Service-Dominant Logic
60
Marketing theory
45
Marketingtheorie
45
Value creation
32
Betriebliche Wertschöpfung
31
Relationship marketing
22
Beziehungsmarketing
20
Marketing
20
Dienstleistung
18
Theory
17
USA
17
Dienstleistungsmarketing
16
Services marketing
16
United States
16
Theorie
15
Customer integration
12
Kundenintegration
12
Marketing management
12
Marketingmanagement
12
Innovation
11
Institutions
11
service-dominant logic
11
Institutional economics
9
Institutionenökonomik
9
Lieferantenmanagement
8
Supplier relationship management
8
Vereinigte Staaten
8
Consumer behaviour
7
Einzelhandel
7
Konsumentenverhalten
7
Lieferkette
6
New product development
6
Produktentwicklung
6
Retail trade
6
Service ecosystems
6
Strategisches Management
6
Supply chain
6
Business network
5
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15
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Vargo, Stephen L.
13
Lusch, Robert F.
10
Akaka, Melissa Archpru
4
Chandler, Jennifer D.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Barile, Sergio
1
Gustafsson, Anders
1
Horbel, Chris
1
Maglio, Paul P.
1
Nambisan, Satish
1
Reynoso, Javier
1
Saviano, Marialuisa
1
Spohrer, James
1
Wieland, Heiko
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European journal of marketing : EJM
3
Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service research : JSR
1
Management information systems : mis quarterly
1
The journal of services marketing
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ECONIS (ZBW)
16
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1
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
2
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
5
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
6
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
7
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
8
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
9
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
10
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
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