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Shareholder-Value-Analyse
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1993-1997
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Doyle, Peter
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
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2000
Persistent link: https://www.econbiz.de/10001495167
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
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2008
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2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter
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2000
Persistent link: https://www.econbiz.de/10004723971
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