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The impact of atmospherics on consumer behaviour : the case of the music fit in retail stores

Vida, Irena - In: Economic and business review for Central and … 10 (2008) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10003709835

Multinationals in Central and Eastern Europe: a case study of international expansion by a Slovenian retailer

Vodlan, Mateja; Vida, Irena - In: European retail research 22 (2008), pp. 137-157

Persistent link: https://www.econbiz.de/10003818170

Purchase behavior in favor of domestic products in the West Balkans

Dmitrovič, Tanja; Vida, Irena; Reardon, James - In: International business review : the official journal of … 18 (2009) 5, pp. 523-535

Persistent link: https://www.econbiz.de/10003886356

The role of product nationality in purchase behavior

Dmitrovič, Tanja; Vida, Irena - In: Economic research 22 (2009) 2, pp. 25-39

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Dejavniki porabnikovega odločanja za nakup slovenskih izdelkov

Vida, Irena; Rojšek, Iča - In: Naše gospodarstvo : revija za aktualna ekonomska in … 55 (2009) 5/6, pp. 77-86

Persistent link: https://www.econbiz.de/10003940202

An empirical analysis of consumer purchasing bahavior in former Yugoslav markets

Vida, Irena; Dmitrovič, Tanja - In: Economic and business review for Central and … 3 (2001) 3/4, pp. 191-207

Persistent link: https://www.econbiz.de/10001705206

Brand name awareness and consumer ethnocentrism : can they predict consumer purchase behavior?

Damjan, Janez - In: Slovenska ekonomska revija 47 (1996) 5, pp. 496-509

Persistent link: https://www.econbiz.de/10001226191

The role of subjective knowledge and perceived consequences in shaping attitude and intention toward digital piracy

Koklic, Mateja Kos; Bajde, Domen; Culiberg, Barbara; … - In: Economic research 25 (2012) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10009742676

The origins and consequences of consumer animosity in Slovenia : a qualitative study

Perviz, Lejla; Geč, Tina; Vida, Irena; Dmitrovič, Tanja - In: Economic and business review : EBR 16 (2014) 2, pp. 133-161

Persistent link: https://www.econbiz.de/10011612110

The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

Reardon, James; Miller, Chip; Vida, Irena; Kim, Irina - In: European Journal of Marketing 39 (2005) 7/8, pp. 737-754

Purpose – The aim of this research was to investigate how ethnocentrism and economic development within transitional economies affects the formation of brand attitudes and attitude toward the ad. Design/methodology/approach – Kazakhstan and Slovenia were chosen as representative transitional...

Persistent link: https://www.econbiz.de/10014722261