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Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
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Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matt - In: Contemporary issues in social marketing, (pp. 158-172). 2013
Persistent link: https://www.econbiz.de/10011431933
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Marketing social norms : social marketing and the social norm approach
Burchell, Kevin; Rettie, Ruth; Patel, Kavita - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
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Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480