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~subject:"Social Marketing"
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Social Marketing
Consumer behaviour
33
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Advertising
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Werbung
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Markenführung
15
USA
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Advertising effects
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Rettie, Ruth
5
Burchell, Kevin
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Harries, Tim
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Barnham, Chris
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Chambers, Simon
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Journal of consumer behaviour : an international research review
2
Contemporary issues in social marketing
1
European journal of marketing : EJM
1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
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2
Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matt
- In:
Contemporary issues in social marketing
,
(pp. 158-172)
.
2013
Persistent link: https://www.econbiz.de/10011431933
Saved in:
3
Marketing social norms : social marketing and the social norm approach
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
Saved in:
4
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
5
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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