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Social Web
Consumer behaviour
83,860
Konsumentenverhalten
81,412
Theorie
11,183
Theory
10,931
Relationship marketing
9,859
Beziehungsmarketing
9,821
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7,622
Markenführung
7,582
Brand image
6,783
Markenimage
6,743
Customer satisfaction
6,343
Kundenzufriedenheit
6,134
Online-Handel
5,778
Online retailing
5,767
Informationsverhalten
5,322
Service quality
5,176
USA
5,161
Dienstleistungsqualität
5,080
Information behaviour
5,031
Social web
5,013
United States
4,883
Online-Marketing
4,661
Internet marketing
4,646
Deutschland
4,634
Brand
4,369
Markenartikel
4,360
Germany
4,301
Einzelhandel
4,270
Retail trade
4,233
Experiment
3,918
Electronic Commerce
3,794
Werbewirkung
3,683
E-commerce
3,670
Advertising effects
3,643
Verbraucherverhalten
3,591
Customer service
3,476
Emotion
3,376
Kundenservice
3,083
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3,068
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Filieri, Raffaele
19
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15
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14
Hollebeek, Linda D.
14
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14
Martínez-López, Francisco J.
14
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11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
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9
Bilgihan, Anil
9
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9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
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8
Hajli, Nick
8
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8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Dholakia, Utpal M.
7
Hazari, Sunil
7
Kian Yeik Koay
7
Kumar, Jitender
7
Kumar, Vikas
7
Lim, Weng Marc
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
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2
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2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
German Institute of Development and Sustainability
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
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ICORIA <16., 2017, Gent>
1
IFLA General Conference
1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
204
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of hospitality management
36
Electronic commerce research
35
Tourism management : research, policies, practice
35
Cogent business & management
34
Information systems research : ISR
34
Journal of marketing management : MM
34
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Asia Pacific journal of marketing and logistics
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
5,013
EconStor
2
OLC EcoSci
1
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1
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10
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5,016
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date (oldest first)
1
Does active service intervention drive more complaints on social media? : the roles of service quality and awareness
Sun, Shujing
;
Gao, Yang
;
Rui, Huaxia
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 579-611
Persistent link: https://www.econbiz.de/10012804160
Saved in:
2
When social media delivers customer service : differential customer treatment in the airline industry
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Management information systems : mis quarterly
42
(
2018
)
2
,
pp. 489-520
Persistent link: https://www.econbiz.de/10011878404
Saved in:
3
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
4
The power of identity cues in text-based customer service : evidence from Twitter
Gao, Yang
;
Rui, Huaxia
;
Sun, Shujing
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 983-1014
Persistent link: https://www.econbiz.de/10014422566
Saved in:
5
Healthcare services with social customer relationship management enabled
Fakhrus Syazwan Salleh
;
Muhammad Anshari
;
Mohammad …
- In:
Customer relationship management : methods, …
,
(pp. 263-283)
.
2024
Persistent link: https://www.econbiz.de/10015072685
Saved in:
6
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
7
Customers' expectations for next generation internet banking
Seetharaman, Arumugam
;
Singhal, Saurabh
;
Galdhar, Pankaj
; …
- In:
Journal of information & knowledge management : JIKM
15
(
2016
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011566565
Saved in:
8
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
9
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
10
Can virtual customer service agents improve consumers' online experiences? : the role of hedonic dimensions
Soares, Ana
;
Pinho, José Carlos
;
Heath, Teresa
;
Alves, …
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 157-177)
.
2020
Persistent link: https://www.econbiz.de/10012226186
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