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Social Web
Relationship marketing
26,336
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10,779
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1,650
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1,484
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9
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6
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Muhammad Anshari
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
94
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
International journal of business information systems : IJBIS
16
Journal of marketing communications
16
Journal of service management
16
International journal of hospitality management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of hospitality marketing & management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Tourism management : research, policies, practice
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
The service industries journal
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Electronic commerce research
10
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
2,096
EconStor
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1
Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
2
Does active service intervention drive more complaints on social media? : the roles of service quality and awareness
Sun, Shujing
;
Gao, Yang
;
Rui, Huaxia
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 579-611
Persistent link: https://www.econbiz.de/10012804160
Saved in:
3
When social media delivers customer service : differential customer treatment in the airline industry
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Management information systems : mis quarterly
42
(
2018
)
2
,
pp. 489-520
Persistent link: https://www.econbiz.de/10011878404
Saved in:
4
Whose and what social media complaints have happier resolutions? : evidence from Twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 314-340
Persistent link: https://www.econbiz.de/10011764483
Saved in:
5
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
6
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
7
Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
Willemsen, Lotte
;
Neijens, Peter C.
;
Bronner, Fred A.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 55-69)
.
2013
Persistent link: https://www.econbiz.de/10009773057
Saved in:
8
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
9
Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun
;
Chang, Younghoon
;
Siew Fan Wong
;
Park, …
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
Saved in:
10
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
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