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Social Web
Schweiz
42,556
Marketing
31,414
Relationship marketing
26,218
Beziehungsmarketing
25,544
Switzerland
22,066
Consumer behaviour
11,279
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11,111
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10,892
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9,986
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8,865
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8,168
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7,844
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7,203
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6,191
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6,052
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5,322
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5,320
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5,093
Service quality
4,885
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4,796
United States
4,787
Customer service
3,455
Brand management
3,370
Markenführung
3,358
Lieferantenmanagement
3,293
Supplier relationship management
3,289
Kundenservice
3,062
Telecommunications industry
2,775
Telekommunikationssektor
2,719
marketing
2,596
Innovation
2,587
Social web
2,544
Electronic Commerce
2,524
Welt
2,478
EU-Staaten
2,469
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2,427
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Harrigan, Paul
13
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11
Hollebeek, Linda D.
11
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Scott, David Meerman
8
Dholakia, Utpal M.
7
Dwivedi, Yogesh Kumar
7
Ozuem, Wilson
7
Veloutsou, Cleopatra
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Haenlein, Michael
6
Kamboj, Shampy
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
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Rita, Paulo
6
Theobald, Elke
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5
Carlson, Jamie
5
De Meyer, Bernard
5
Dölling, Steffen
5
Fernandes, Teresa
5
Filieri, Raffaele
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Rana, Nripendra P.
5
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5
Rishika, Rishika
5
Ritschel, Falk
5
Rui, Huaxia
5
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
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Technische Universität Braunschweig
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
ENTER <22., 2015, Lugano>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
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Springer-Verlag GmbH
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1
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1
Winter Marketing Academic Conference <2018, New Orleans, La.>
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1
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1
World Bank
1
World Bank Group
1
epubli GmbH
1
ibidem-Verlag
1
utzverlag
1
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Journal of business research : JBR
98
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing intelligence & planning
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
22
Business horizons
21
Journal of promotion management : innovations in planning and applied research
21
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
18
SpringerLink / Bücher
18
Journal of marketing
16
Journal of marketing communications
16
Journal of service management
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Cogent business & management
13
International journal of technology marketing : IJTMkt
13
Journal of hospitality marketing & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Tourism management : research, policies, practice
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of global marketing
12
Springer eBook Collection
12
The journal of business & industrial marketing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Electronic commerce research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
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Source
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ECONIS (ZBW)
2,544
EconStor
4
Showing
1
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10
of
2,548
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date (oldest first)
1
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
Saved in:
2
Does active service intervention drive more complaints on social media? : the roles of service quality and awareness
Sun, Shujing
;
Gao, Yang
;
Rui, Huaxia
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 579-611
Persistent link: https://www.econbiz.de/10012804160
Saved in:
3
When social media delivers customer service : differential customer treatment in the airline industry
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Management information systems : mis quarterly
42
(
2018
)
2
,
pp. 489-520
Persistent link: https://www.econbiz.de/10011878404
Saved in:
4
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
5
The power of identity cues in text-based customer service : evidence from Twitter
Gao, Yang
;
Rui, Huaxia
;
Sun, Shujing
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 983-1014
Persistent link: https://www.econbiz.de/10014422566
Saved in:
6
We are smarter than me : how to unleash the power of crowds in your business
Libert, Barry
;
Spector, Jon
-
2008
Persistent link: https://www.econbiz.de/10003473146
Saved in:
7
Mit Web 2.0 Kundenbeziehungen verbessern
Gora, Walter
;
Seifert, Sigurd
- In:
Informationsmanagement 2.0 : neue Geschäftsmodelle und …
,
(pp. 445-475)
.
2012
Persistent link: https://www.econbiz.de/10009408376
Saved in:
8
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
9
New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011528133
Saved in:
10
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
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