Narrow search
Showing 1 - 10 of 1,417
Cover Image
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Cover Image
Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Cover Image
Information clues and emotional intentions : a case study of the regional image of the cultural and creative community
Chen, Yulin - In: Administrative Sciences : open access journal 9 (2019) 2/39, pp. 1-27
In order to capture the value of cultural creativity, this study explored regional cultural creativities with different … analyzing the abstract (performance) type of cultural creativity and the figurative (commodity) type of cultural creativity, in … cultural creativity (commodity type). In this study, all user page content for the period 1 January 2011, to 31 December 2018 …
Persistent link: https://www.econbiz.de/10012137025
Cover Image
Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Cover Image
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.; Maduku, Daniel K. - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Cover Image
Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Cover Image
Analysing impression management strategies of Egyptian telecommunications companies on social media
El Badawy, Tarek A.; Chahine, Rana - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10011738542
Cover Image
Unternehmensreputation im digitalen Zeitalter : wie Mitarbeiter die Online-Reputation bei Kunden, Kollegen und Bewerbern beeinflussen
Ivens, Stefan - 2018
auf Kunden Auswirkungen von Reputation auf das Verhalten von Mitarbeitern Treiber von reputationsschädigendem Verhalten …Effekte von Mitarbeiterverhalten in sozialen Medien auf Kunden -- Auswirkungen von Reputation auf das Verhalten von … Mitarbeitern -- Treiber von reputationsschädigendem Verhalten -- Auswirkungen von Reputation auf Mitarbeiterrekrutierung in …
Persistent link: https://www.econbiz.de/10012401630
Cover Image
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10009746615