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Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian; Arndt, Hans-Knud - In: Advances and New Trends in Environmental Informatics : …, (pp. 201-216). 2023
Persistent link: https://www.econbiz.de/10014022701
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An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
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Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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Consumer characteristics and the use of social networking sites : a comparison between Korea and the US
Park, Cheol; Jun, Jongkun; Lee, Thaemin - In: International marketing review 32 (2015) 3/4, pp. 414-437
Persistent link: https://www.econbiz.de/10011342714
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What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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Analysis of user characteristics regarding social network services in South Korea using the multivariate probit model
Koo, Yoonmo; Lim, Sesil; Kim, Kayoung; Cho, Youngsang - In: Technological forecasting & social change : an … 88 (2014), pp. 232-240
Persistent link: https://www.econbiz.de/10010483225
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
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Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth : With Focus on Chinese Consumers’ Experiences of the Korea Wave
Yoon, Sung-Joon - 2017
As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision...
Persistent link: https://www.econbiz.de/10012958790