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Social Web
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8,571
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8,529
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8,413
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7,724
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6,800
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6,053
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5,610
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5,093
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4,982
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4,894
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9
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Center of Market Oriented Product and Production Management
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Eberhard Karls Universität Tübingen
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Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
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Journal of business research : JBR
291
Journal of retailing and consumer services
262
International journal of internet marketing and advertising : IJIMA
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Technological forecasting & social change : an international journal
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of internet commerce
68
International journal of hospitality management
67
The journal of product & brand management
66
International journal of advertising : the review of marketing communications
64
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
62
Electronic commerce research
59
Journal of management information systems : JMIS
59
Journal of marketing communications
59
International journal of consumer studies
56
Journal of electronic commerce research : JECR
56
International journal of electronic marketing and retailing : IJEMR
55
Information systems research : ISR
54
Tourism management : research, policies, practice
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
The journal of brand management : an international journal
44
International journal of business information systems : IJBIS
43
Journal of marketing
43
Cogent business & management
42
Journal of hospitality marketing & management
41
International journal of contemporary hospitality management
40
Marketing science
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
Journal of marketing management : MM
39
Marketing intelligence & planning
39
Asia Pacific journal of marketing and logistics
38
Journal of travel and tourism marketing
38
International journal of technology marketing : IJTMkt
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
International journal of electronic commerce : IJEC
35
Journal of strategic marketing
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
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ECONIS (ZBW)
6,800
EconStor
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OLC EcoSci
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
3
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
6
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
7
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
8
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
9
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
10
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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