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Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan; Liu, Ling; Zhang, Jie Jennifer - In: Information technology and management 9 (2008) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
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The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
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Predictors of intention to adopt fintech among digitally active customers in Nigeria : online savings and investment platforms [OSIPS]
Ezenwafor, Ebuka Christian; Adebayo, Rufus O.; Okafor, … - 2022
Persistent link: https://www.econbiz.de/10013503654
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Kundenintegration 2.0
Fandel, Günter (ed.); Fließ, Sabine (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009303148
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High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce
Solomon, Micah - 2012
Persistent link: https://www.econbiz.de/10009536097
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Capturing the innovation opportunity space : creating business models with new forms of innovation
Flowers, Stephen - 2017
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
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Capturing the innovation opportunity space : creating business models with new forms of innovation?
Flowers, Stephe; Meyer, Martin; Kuusisto, Jari - 2017
Persistent link: https://www.econbiz.de/10011663705