//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotion and identity in flagsh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Brand management
17,500
Markenführung
17,086
Consumer behaviour
8,287
Konsumentenverhalten
8,244
Markenimage
7,129
Brand image
7,038
Hotel industry
6,452
Hotellerie
6,363
Brand
5,244
Markenartikel
5,244
Relationship marketing
3,004
Beziehungsmarketing
3,001
Markenpolitik
2,194
Social web
1,976
Online-Marketing
1,854
Internet marketing
1,828
Deutschland
1,572
Marketingmanagement
1,516
Marketing management
1,509
Germany
1,441
Customer satisfaction
1,247
Kundenzufriedenheit
1,234
Werbewirkung
1,158
Advertising effects
1,146
Theorie
1,077
Theory
1,074
Dienstleistungsqualität
1,052
Service quality
1,052
USA
1,028
Luxury goods
982
United States
981
Luxusgüter
980
Marketing
951
Kultursoziologie
844
Werbung
795
Advertising
779
Tourism
750
Tourismus
748
Corporate reputation
726
more ...
less ...
Online availability
All
Undetermined
1,236
Free
230
Type of publication
All
Article
1,720
Book / Working Paper
259
Type of publication (narrower categories)
All
Article in journal
1,550
Aufsatz in Zeitschrift
1,550
Aufsatz im Buch
167
Book section
167
Hochschulschrift
37
Graue Literatur
21
Non-commercial literature
21
Thesis
21
Collection of articles of several authors
17
Sammelwerk
17
Aufsatzsammlung
14
Case study
14
Fallstudie
14
Arbeitspapier
11
Conference paper
11
Konferenzbeitrag
11
Working Paper
11
Konferenzschrift
9
Ratgeber
6
Guidebook
5
Article
2
Conference proceedings
2
Festschrift
2
Reprint
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Research Report
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,859
German
120
French
1
Polish
1
Author
All
Law, Chun Hung Roberts
13
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
10
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fernandes, Teresa
5
Harrigan, Paul
5
Johnen, Marius
5
Kamboj, Shampy
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Shin, Hakseung
5
Smit, Edith G.
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
104
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Tourism management : research, policies, practice
29
Journal of promotion management : innovations in planning and applied research
26
International journal of contemporary hospitality management
23
Journal of marketing communications
21
Journal of marketing management : MM
21
Journal of hospitality marketing & management
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
Journal of internet commerce
17
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of travel and tourism marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of promotion management : JPM
10
Marketing theory
10
more ...
less ...
Source
All
ECONIS (ZBW)
1,976
EconStor
3
Showing
1
-
10
of
1,979
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
2
An examination of social media marketing in China : how do the top 133 hotel brands perform on the top four Chinese social media sites?
Denizci Guillet, Basak
;
Kucukusta, Deniz
;
Liu, Lu
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 783-805
Persistent link: https://www.econbiz.de/10011517362
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
5
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
6
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->