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Social Web
Business-to-business marketing
3,570
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3,512
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1,606
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1,606
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801
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Agnihotri, Raj
8
Itani, Omar S.
5
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4
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4
Rumler, Andrea
4
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4
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3
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3
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2
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2
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2
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2
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2
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2
Chan, Ka Wing
2
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2
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2
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2
Gu, William
2
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2
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2
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2
Ji, Shaobo
2
Jones, Susan K.
2
Jussila, Jari J.
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Karjaluoto, Heikki
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2
Liu, Martin J.
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Luo, Jun
2
Maier, Florian
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Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
22
Journal of business research : JBR
10
SpringerLink / Bücher
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Journal of business-to-business marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Edition Sales Excellence
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of technology marketing : IJTMkt
2
Journal of marketing theory and practice
2
Marketing intelligence & planning
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
The journal of personal selling & sales management : JPSSM
2
American journal of business : applying research to practice ; AJB
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Business horizons
1
Businesses
1
Contemporary issues in social media marketing
1
Corporate reputation review : an international journal
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Essentials
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European retail research
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook on business information systems
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
189
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1
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
2
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
3
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
4
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
5
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
;
Schwartzman, Eric
-
2011
Persistent link: https://www.econbiz.de/10008860314
Saved in:
6
From e-commerce to v-commerce
Jones, Susan K.
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 42-60)
.
2011
Persistent link: https://www.econbiz.de/10008746286
Saved in:
7
Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten
;
Diekmann, Christiane
;
Böhm, Vera
-
2008
Persistent link: https://www.econbiz.de/10003597413
Saved in:
8
A new B2B architecture using ontology and web services technology
Aklouf, Youcef
- In:
Handbook on business information systems
,
(pp. 889-909)
.
2010
Persistent link: https://www.econbiz.de/10003982420
Saved in:
9
From e-commerce to v-commerce
Jones, Susan K.
-
2012
Persistent link: https://www.econbiz.de/10009575968
Saved in:
10
Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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