Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The psychological barrier is higher for recommendation intention,...

Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location-based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von...